Teen Celebrities Promoting Luxury Brands
Recently, there has been a trend of Korean teen celebrities promoting luxury brands on social media, magazines, and TV commercials. Luxury brands leverage the celebrity power of these teenagers to market high-end goods. The products range from jewelry and handbags to cosmetics and fashion.These luxury brands are turning to young celebrities as they have a tremendous amount of influence among the younger generation. They are considered trend-setters and are often emulated by their peers. However, this has led to a great deal of disagreement among the public.Supporters say that celebrity teenagers are role models to their peers and inspire them to dream big. When young people see famous teenagers promoting luxury brands, it motivates them to strive to be successful. These supporters add that this gives young people purpose and a goal to work towards in life.These proponents also claim that the young celebrities boost the brand power of Korea. When people in other countries see luxury brands being promoted by Korean celebrities, it raises the status of Korea in their eyes. Furthermore, these Korean teens provide more exposure to Korean companies, which can improve the domestic economy.On the other hand, naysayers contend that it is inappropriate for teenage celebrities to promote luxury brands. It will only lead to materialism among the younger generation and make them too concerned with superficial things. In addition, these people say that companies are exploiting the immaturity of teens in order to earn profits.Furthermore, these critics claim that the promotion by teenage celebrities of luxury items could put financial pressure on families. Most families cannot afford to buy these luxury items due to their exorbitant costs. The critics also say that this can cause shame and harm the self-esteem of young people who cannot afford luxury goods.
Questions:1. Why do luxury brands prefer to use young celebrities for their promotions?2. What are the main arguments of the supporters regarding teenage celebrities promoting luxury brands?3. What concerns do critics have about teenagers promoting luxury items?4. How might the promotion of luxury items by teenage celebrities affect the self-esteem of young people?5. In your opinion, should teenage celebrities be allowed to promote luxury brands? Why or why not? How might the trend of young celebrities promoting luxury brands impact the overall values and aspirations of the younger generation?
