The Rise And Fall Of Forever 21

 

 

At its peak, Forever 21 made $4.4 billion in revenue and was one of the fastest-growing fast fashion empires. Now, the retailer is preparing to file for bankruptcy after alienating its core customers and struggling to keep up with the rise of e-commerce.


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Vocabulary:
1. Powerhouse - a person, group, team, or the like, having great energy, strength, or potential for success
2. Cultivate - try to win the friendship or favor of (someone)
3. Downsize - to reduce in number; cut back

 

Questions:
1. Explain in detail the beginnings of Forever 21.
2. How profitable was the business in the past? What is the company's key to success?
3. Talk about how E-commerce negatively affected the aforementioned clothing brand.
4. Are you positive that Forever 21 can bounce back? Defend your answer.
5. What are your thoughts on the so-called retail apocalypse?